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Sephora, Ulta and Sally are the top three based on Cosmetify's assessment of social engagement.
January 9, 2023
By: Christine Esposito
Editor-in-Chief
According to the Cosmetify Index, which ranks the world’s biggest beauty brands based on their social engagement and following, Sephora, Ulta Beauty and Sally Beauty were the top three beauty retailers in 2022. Cosmetify used a range of factors, this time including organic web traffic for each retailer’s website in the last year, Instagram followers, hashtag mentions, and engagement rates. Sephora and Ulta Beauty are dominant figures when it comes to US beauty retailers, which can be seen ...
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